ABSTRACT
This research work examined effective packaging as a promotional tool in marketing of beauty care product. (A study of Hardis and Dromedas Nigeria Limited Enugu). This work was carried out through literature review of text books, newspaper, magazine etc and administration of questionnaires. The aim of this work is to determine the extent to which information contained in packaging strategy’s and consumer responses and also its other user, and to give critical analysis of disclose in the statement of profit and loss, and balance sheets particular in relating to Hardis and Dromedas. For comprehensive understanding of the impact of this study, the work has been divided into five chapters as listed in table of contents.
TABLE OF CONTENTS
Title page i
Certification ii
Dedication iii
Acknowledgement iv
Abstract v
Table of Contents vi
CHAPTER ONE
Introduction
1.1 Background of the Study 1
1.2 Statement of the Problem 5
1.3 Objective of the Study 7
1.4 Research Hypothesis 8
1.5 Significance of the Study 10
1.6 Scope of the Study 11
1.7 Definition of Terms 12
CHAPTER TWO
Literature Review
2.1 Overview of Packaging 14
2.2 Importance of Packaging 20
2.3 Role of Packaging in Marketing 23
2.4 Packaging Design 25
2.5 Packaging Decision 26
2.6 Packaging Cost 30
2.7 Effective of Packaging Strategy on Product 31
2.8 Effective packaging as Promotional Tool 32
2.9 Company Profile 36
CHAPTER THREE
Research Methodology
3.1 Source of Data 39
3.2 Population of Study 40
3.3 Sample Random Techniques 40
3.4 Sample size for Distribution 40
3.5 Instrument for Data Collection 42
3.6 Limitation of the study 43
CHAPTER FOUR
4.1 Data Presentation and Analysis 44
4.2 Hypothesis 54
CHAPTER FIVE
Summary, Recommendation and Conclusion
5.1 Summary 65
5.2 Recommendation 66
5.3 Conclusion 68
Bibliography
Appendices
